Forward thinking news for the retina community

What’s New

RetinaLink Profile: Aleksandra Rachitskaya, MD ~ Surgical Video – Chronic Retinal Detachment with Macular Hole & #ilooklikearetinasurgeon

Dr. Aleksandra Rachitskaya, Cole Eye Institute, Cleveland Clinic, participated in Alcon’s Retina Exchange Broadcast on July 10th. RetinaLink is pleased to highlight one of Dr. Rachitskaya’s surgical videos from the broadcast. Her pseudophakic patient presented with a total bullous retinal detachment (RD). She described that due to bullous nature of the RD, it was challenging…

RetinaLink Profile: Jeffrey L. Marx, MD at Lahey Eye Clinic & The Importance of Ergonomics

Jeffrey L. Marx, MD has always been an early adopter of new technology. Dr. Marx became interested in ergonomics early in his career as he became aware of more senior ophthalmologists developing symptoms of musculoskeletal disorders. Working with ergonomic specialists, he soon recognized the increased risks of musculoskeletal disorders were apparent with prolonged leaning over the…

RetinaLink Profile: Mrinali Gupta, MD ~ Surgical Impressions with 10k Vitrectomy Cutter & Why Retina ~ #ilooklikearetinasurgeon

RetinaLink is pleased to feature Mrinali Gupta, MD, Weill Cornell, Assistant Professor of Ophthalmology and Director of Vitreoretinal Medical Fellowship, in New York, New York. Dr. Gupta was on the faculty at ALCON ‘s Retina Exchange Broadcast Series on Tuesday, July 10, and she highlighted ALCON’s 10,000 cut per minute, cpm, vitrectomy probe in her…

Lights… Action… Camera… JOIN Drs. Chan, Eifrig, Gupta, Rachitskaya & Riemann on Tuesday, July 10 for ALCON’s Retina Exchange Broadcast

REGISTER now for the ALCON Retina Exchange Broadcast tomorrow, Tuesday, July 10, 6 pm (CDT). Drs. R.V. Paul Chan and Christopher D. Riemann will moderate this event with faculty Drs. Charles WG Eifrig, Mrinali Gupta, Aleksandra V. Rachitskaya. The program format is interactive with interesting surgical videos presented by each of the faculty. Their exchange…

Following the Fellows: Katherine Talcott, MD at Wills Eye Hospital

RetinaLink’s Following the Fellows is pleased to feature Katherine Talcott, MD, who is finishing her retina fellowship at MidAtlantic Retina/Wills Eye Hospital in Philadelphia, PA. Dr. Talcott’s background includes studying history of science as an undergraduate at Harvard College, attending medical school at the University of California, San Francisco (UCSF). Then, she moved back to Boston…

About Us

RetinaLink is a global communication platform for the retina community to share information, impressions, perspective and insight into relevant topics and trends most important to their specialty and patients.

We strive to promote the advancement of medical and surgical retina through an informational and educational exchange that helps retina specialists share the latest news on clinical trials and surgical technological advancements by connecting them to their peers around the globe.

The RetinaLink website features blogs, surgical videos, whitepapers, and interactive interviews designed to inform and engage.
Nicole Sheeler, RetinaLink Founder (click for bio)
RetinaLink founder and retina strategist Nicole Sheeler has more than 20 years of marketing experience within the retina community. She offers a strategic understanding of retina and communicates with detailed expertise. Her collaborative approach includes; thought leaders (MDs, PhDs, medical device professionals (industry) and support personnel. Her experience in marketing and advocate development has led to an opportunity to foster networking between retina specialists within the global retina community and to serve as a resource for them.

Providing consultation and marketing services from project management to brand strategy and developing advocacy boards, Nicole draws on her past experience to power RetinaLink. This is hallmarked by her 20 years at Alcon Laboratories and her position as the Retina Global Advocate. From crafting a brand strategy to facilitating relationships with key opinion leaders, her expertise within the retina community plays a critical role in pinpointing the right messaging and identifying those thought leaders who influence those in the field.

For years, Nicole held positions serving as a liaison within the US retina community, and with affiliates outside the US by traveling extensively. Her ability to see the industry from both a scientific and marketing perspective places her in a unique position to advise and successfully connect companies within the retina community.

What We Do & How Can We Help

RetinaLink proudly offers Corporate Sponsorship and Consulting services from managing your upcoming long term project to putting together a small or large Scientific Ad Board of retina specialists to seek guidance and recommendations on your Marketing objectives. Contact RetinaLink to request a custom proposal tailored to increase your share of voice within the retina community.
RetinaLink offers the following services:
Marketing & Brand Strategy

RetinaLink brings experience and consultation to the retina community rooted in long term relationships. Simply stated, our approach to brand development is strategic, from initial competitive analysis to product management to working with thought leaders.

RetinaLink offers more than 20 years of experience working within the retina and ophthalmic community. RetinaLink will identify the most effective and efficient strategy to present your brand, and assist you in discovering opportunities within the retina community. RetinaLink will provide a comprehensive platform that will assist you in the various phases of marketing.

Brand Marketing & Services include:

  • Product Launch & Life Cycle Management
  • Competitive Analysis
  • Sales & Marketing Collaboration for Product Launches
Advocate Development

Proper feedback is essential when launching a new product or writing your clinical trial protocol.

We take a working prototype and present it to thought leaders, who can evaluate and assist you in improvements, prior to bringing your product to market.

Scientific ad boards provide an excellent forum for testing and simulating prototypes. They help to determine validity, offer surgical feedback and confirm whether your product is ready to proceed to the next stage. RetinaLink has the expertise that will assist you in identifying retina specialists to provide recommendations and guidance based on their depth of knowledge. We can then develop a discussion guide and moderate the meeting to ensure effectiveness and efficiency, allowing you to proceed confidently into the next phase.

Advocate Development Services include creating an Advocacy Board based on your criteria.

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