Forward thinking news for the retina community

What’s New

Announcing the 2018 Ronald G. Michels Fellowship Foundation Award Winners at their 28th Annual Meeting

We gather each year on Friday evening at the annual American Academy of Ophthalmology meeting to welcome, honor and recognize the incoming Ronald G. Michels Fellowship Foundation Award recipients and perpetuate Dr. Ronald G. Michels’ legacy. Alexander J. Brucker, MD Dr. Alexander “Sandy” J. Brucker greeted this year’s guests and honorees and asked them to…

RetinaLink’s #ilooklikearetinasurgeon features Dr. Nancy Holekamp

RetinaLink’s ongoing #ilooklikearetinasurgeon series is honored to feature Nancy Holekamp, MD. Dr. Holekamp has been a leader in the retina community for over two decades. Her leadership, commitment and research are truly remarkable. Dr. Holkamp is located in Chesterfield, Missouri and is affiliated with Barnes-Jewish Hospital and Missouri Baptist Medical Center. Dr. Holekamp shares with…

RetinaLink Profile: Murtaza Adam, MD – 3D Heads-Up Display Impressions & Study Results

Dr. Murtaza Adam, who trained at Wills Eye Hospital, Philadelphia, PA is now located in Denver, CO, at Colorado Retina Associates. Dr. Adam presented Wills Eye Hospital’s, Comparison of Three-Dimensional Heads-Up Display Surgical Platform to Standard Operating Microscope for Macular Surgery, at the Retina Society in San Francisco in September. Murtaza Adam, MD Wills Eye…

Steve Charles, MD – 2018 AAO Laureate Recognition Award Recipient

Dr. Steve Charles will be honored at the upcoming annual meeting of the American Academy of Ophthalmology (AAO) in Chicago on Sunday, October 28, during the Sunday General Session. Dr. Charles is the 2018 Laureate Recognition Award Recipient which is the AAO’s most distinguished award. Steve T. Charles, MD The AAO’s website,, explains this honored…

Duke Eye Center: #ilooklikearetinasurgeon – Drs. Toth, Fekrat, Vajzovic, Finn and Zhang

#ilooklikeasurgeon coverage was started by the BBC in 2015. A surgeon named Stephanie posted “Why are my male colleagues called “doctor” and I’m called by my first name on a daily basis?” Over the past several years, #ilooklikeasurgeon and #ilooklikeanengineer have started a conversation. RetinaLink launched #ilooklikearetinasurgeon at the sixth annual Vit-Buckle Society in Miami, FL, in March 2018.  RetinaLink…

About Us

RetinaLink is a global communication platform for the retina community to share information, impressions, perspective and insight into relevant topics and trends most important to their specialty and patients.

We strive to promote the advancement of medical and surgical retina through an informational and educational exchange that helps retina specialists share the latest news on clinical trials and surgical technological advancements by connecting them to their peers around the globe.

The RetinaLink website features blogs, surgical videos, whitepapers, and interactive interviews designed to inform and engage.
Nicole Sheeler, RetinaLink Founder (click for bio)
RetinaLink founder and retina strategist Nicole Sheeler has more than 20 years of marketing experience within the retina community. She offers a strategic understanding of retina and communicates with detailed expertise. Her collaborative approach includes; thought leaders (MDs, PhDs, medical device professionals (industry) and support personnel. Her experience in marketing and advocate development has led to an opportunity to foster networking between retina specialists within the global retina community and to serve as a resource for them.

Providing consultation and marketing services from project management to brand strategy and developing advocacy boards, Nicole draws on her past experience to power RetinaLink. This is hallmarked by her 20 years at Alcon Laboratories and her position as the Retina Global Advocate. From crafting a brand strategy to facilitating relationships with key opinion leaders, her expertise within the retina community plays a critical role in pinpointing the right messaging and identifying those thought leaders who influence those in the field.

For years, Nicole held positions serving as a liaison within the US retina community, and with affiliates outside the US by traveling extensively. Her ability to see the industry from both a scientific and marketing perspective places her in a unique position to advise and successfully connect companies within the retina community.

What We Do & How Can We Help

RetinaLink proudly offers Corporate Sponsorship and Consulting services from managing your upcoming long term project to putting together a small or large Scientific Ad Board of retina specialists to seek guidance and recommendations on your Marketing objectives. Contact RetinaLink to request a custom proposal tailored to increase your share of voice within the retina community.
RetinaLink offers the following services:
Marketing & Brand Strategy

RetinaLink brings experience and consultation to the retina community rooted in long term relationships. Simply stated, our approach to brand development is strategic, from initial competitive analysis to product management to working with thought leaders.

RetinaLink offers more than 20 years of experience working within the retina and ophthalmic community. RetinaLink will identify the most effective and efficient strategy to present your brand, and assist you in discovering opportunities within the retina community. RetinaLink will provide a comprehensive platform that will assist you in the various phases of marketing.

Brand Marketing & Services include:

  • Product Launch & Life Cycle Management
  • Competitive Analysis
  • Sales & Marketing Collaboration for Product Launches
Advocate Development

Proper feedback is essential when launching a new product or writing your clinical trial protocol.

We take a working prototype and present it to thought leaders, who can evaluate and assist you in improvements, prior to bringing your product to market.

Scientific ad boards provide an excellent forum for testing and simulating prototypes. They help to determine validity, offer surgical feedback and confirm whether your product is ready to proceed to the next stage. RetinaLink has the expertise that will assist you in identifying retina specialists to provide recommendations and guidance based on their depth of knowledge. We can then develop a discussion guide and moderate the meeting to ensure effectiveness and efficiency, allowing you to proceed confidently into the next phase.

Advocate Development Services include creating an Advocacy Board based on your criteria.

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