Forward thinking news for the retina community

What’s New

RetinaLink Profile: Aaron Nagiel, MD, PhD ~ iOCT Impressions in Pediatric Patients

RetinaLink is pleased to feature Aaron Nagiel, MD, PhD, Assistant Professor of Ophthalmology, Children’s Hospital Los Angeles affiliated with the USC Roski Eye Institute – Keck School of Medicine, Los Angeles, CA. Children’s Hospital Los Angeles is one of the eight LUXTURNA™ (voretigene neparvovec-rzyl, Spark Therapeutics, Philadelphia, PA) sites in the United States. Dr. Nagiel exclusively…

William R. Freeman, MD – Digitally Assisted Vitreoretinal Surgery using the NGENUITY® 3D System

RetinaLink is honored to feature Dr. William R. Freeman’s 2018 Retina Society presentation – Digitally Assisted Vitreoretinal Surgery using the NGENUITY® 3D System. His presentation is included in its entirety and there is no financial interest to disclose. Dr. Freeman is the Distinguished Professor and Director, Department of Ophthalmology, UCSD Jacobs Retina Center, Shiley Eye…

RetinaLink Profile with Dr. Szilard Kiss: Weill Cornell’s DHK Center ~ A Decade in the Making

What goes into a project? There are short term and long-term projects and some that require significant and ongoing research to understand how to initially start and develop a plan for a transformational and evolutionary shift. An example of a long-term project is the new David H. Koch Center (DHK) at Weill Cornell, New York-Presbyterian…

RetinaLink Profile: Dr. Christina Weng ~ Drainage of Suprachoroidal Hemorrhage & #ilooklikearetinasurgeon

Christina Y. Weng, MD, MBA, Assistant Professor-Vitreoretinal Diseases & Surgery and Fellowship Program Director at Baylor College of Medicine-Cullen Eye Institute, shares her video highlighting Drainage of a Suprachoroidal Hemorrhage. Dr. Weng provides her surgical video summary below and includes her video (click on the arrow) and she also tells RetinaLink why she decided on retina, her…

RetinaLink Profile: Yoshihiro Yonekawa, MD & 27-gauge 3-port Transconjunctival Scleral IOL Fixation Technique

RetinaLink is pleased to feature Yoshihiro Yonekawa, MD, Massachusetts Eye & Ear Infirmary and Boston Children’s Hospital, who shares his 27-gauge 3-port transconjunctival scleral IOL fixation technique from the ALCON Retina Exchange broadcast. Yoshihiro Yonekawa, MD The technique shown is a modification of a transconjunctival approach. The original five-cannula technique from George A. Williams, MD…

About Us

RetinaLink is a global communication platform for the retina community to share information, impressions, perspective and insight into relevant topics and trends most important to their specialty and patients.

We strive to promote the advancement of medical and surgical retina through an informational and educational exchange that helps retina specialists share the latest news on clinical trials and surgical technological advancements by connecting them to their peers around the globe.

The RetinaLink website features blogs, surgical videos, whitepapers, and interactive interviews designed to inform and engage.
Nicole Sheeler, RetinaLink Founder (click for bio)
RetinaLink founder and retina strategist Nicole Sheeler has more than 20 years of marketing experience within the retina community. She offers a strategic understanding of retina and communicates with detailed expertise. Her collaborative approach includes; thought leaders (MDs, PhDs, medical device professionals (industry) and support personnel. Her experience in marketing and advocate development has led to an opportunity to foster networking between retina specialists within the global retina community and to serve as a resource for them.

Providing consultation and marketing services from project management to brand strategy and developing advocacy boards, Nicole draws on her past experience to power RetinaLink. This is hallmarked by her 20 years at Alcon Laboratories and her position as the Retina Global Advocate. From crafting a brand strategy to facilitating relationships with key opinion leaders, her expertise within the retina community plays a critical role in pinpointing the right messaging and identifying those thought leaders who influence those in the field.

For years, Nicole held positions serving as a liaison within the US retina community, and with affiliates outside the US by traveling extensively. Her ability to see the industry from both a scientific and marketing perspective places her in a unique position to advise and successfully connect companies within the retina community.

What We Do & How Can We Help

RetinaLink proudly offers Corporate Sponsorship and Consulting services from managing your upcoming long term project to putting together a small or large Scientific Ad Board of retina specialists to seek guidance and recommendations on your Marketing objectives. Contact RetinaLink to request a custom proposal tailored to increase your share of voice within the retina community.
RetinaLink offers the following services:
Marketing & Brand Strategy

RetinaLink brings experience and consultation to the retina community rooted in long term relationships. Simply stated, our approach to brand development is strategic, from initial competitive analysis to product management to working with thought leaders.

RetinaLink offers more than 20 years of experience working within the retina and ophthalmic community. RetinaLink will identify the most effective and efficient strategy to present your brand, and assist you in discovering opportunities within the retina community. RetinaLink will provide a comprehensive platform that will assist you in the various phases of marketing.

Brand Marketing & Services include:

  • Product Launch & Life Cycle Management
  • Competitive Analysis
  • Sales & Marketing Collaboration for Product Launches
Advocate Development

Proper feedback is essential when launching a new product or writing your clinical trial protocol.

We take a working prototype and present it to thought leaders, who can evaluate and assist you in improvements, prior to bringing your product to market.

Scientific ad boards provide an excellent forum for testing and simulating prototypes. They help to determine validity, offer surgical feedback and confirm whether your product is ready to proceed to the next stage. RetinaLink has the expertise that will assist you in identifying retina specialists to provide recommendations and guidance based on their depth of knowledge. We can then develop a discussion guide and moderate the meeting to ensure effectiveness and efficiency, allowing you to proceed confidently into the next phase.

Advocate Development Services include creating an Advocacy Board based on your criteria.

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